A business is like a river – it winds, bends, and flows. Most businesses make adaptations all the time to accommodate changing trends and buying habits, and even changing technologies. A website should also be seen as something that is constantly adapting and evolving with your business. Keep improving, modifying, and improvising. These actions will

“Your eyes are bigger than your stomach”. I remember hearing this said to be as a little girl after ordering two adult meals at Applebees. I ate about three bites! This same concept can show up in business, too. Instead of “your eyes are bigger than your stomach”, I would call it “you’re brain is

We’re a two person business. What would happen if our website made us look like a huge corporation that showed off trendy tricks and widgets and presented a false image of who we really are? We pride ourselves in working with our clients each on a personal and custom level. By promoting ourselves as something

Perspective is so important when writing content for your website or blog! Are you telling facts and figures and patting yourself on the back — or are you informing your audience about what they probably want to know. Here are some steps you can take to write for your audience.  Know your audience. You’ve probably

If you’ve created a product or program for your business, then you know the excitement that comes with sharing it! It’s easy to want to talk about all of the cool things your services do, why you decided to create them, the sustainable materials you used, etc. While these are important aspects to storytelling around

David Goggins is a former Navy Seal who figured out how to challenge everything that he feared in life. He overcame so many obstacles, without excuses. He’s the guy who would throw his running shoes on when it started snowing, just to confront himself. Every challenge he conquered required him to step outside of his

OK, this is an old adage and not always relevant. But, it speaks volumes as a reminder to website owners and managers to dumb it down.  Keep it simple People are busy. They’re tired. They want light, easy to read copy that they can graze while watching a show! People will scan through your content,

Have you ever of heard the term eat the frog? Basically, it means to do the one thing on your to-do list that you really don’t want to do. It could be that task that has been on your to-do list for months and is weighing on your mind all the time. Or maybe it

We’re excited to announce the recent release of a new website launch for OnePoint Partners. The new website showcases their core services, future state strategy and planning approach. The site highlights the importance of storytelling and features 3 in-depth case studies. OnePoint partners is a boutique style advisory serving the Senior Living + Care Industry