Our Blog

Read our Thoughts and Insights

Is your website written for yourself or for your visitors?

April 9, 2021

Perspective is so important when writing content for your website or blog! Are you telling facts and figures and patting yourself on the back — or are you informing your audience about what they probably want to know. Here are some steps you can take to write for your audience.  Know your audience. You’ve probably …

Is your website written for yourself or for your visitors? Continue »

It’s not just about who, what, and why. Don’t forget How!

April 2, 2021

If you’ve created a product or program for your business, then you know the excitement that comes with sharing it! It’s easy to want to talk about all of the cool things your services do, why you decided to create them, the sustainable materials you used, etc. While these are important aspects to storytelling around …

It’s not just about who, what, and why. Don’t forget How! Continue »

Stepping out of your Comfort Zone

April 1, 2021

David Goggins is a former Navy Seal who figured out how to challenge everything that he feared in life. He overcame so many obstacles, without excuses. He’s the guy who would throw his running shoes on when it started snowing, just to confront himself. Every challenge he conquered required him to step outside of his …

Stepping out of your Comfort Zone Continue »

Can a 5th grader read your website? 

March 19, 2021

OK, this is an old adage and not always relevant. But, it speaks volumes as a reminder to website owners and managers to dumb it down.  Keep it simple People are busy. They’re tired. They want light, easy to read copy that they can graze while watching a show! People will scan through your content, …

Can a 5th grader read your website?  Continue »

Mobile Business – Your Site Rocks on Your Desktop, What about on Your Phone?

March 12, 2021

Think about how different business is now from a decade ago. These changes will continue to grow as we move forward. Mobile access will become faster and even more widespread. Internet access will improve, making even regular communication that much better. There is a “new normal” — yes we said it, sorry. Companies will continue …

Mobile Business – Your Site Rocks on Your Desktop, What about on Your Phone? Continue »

Productivity: Identifying Things that Waste Time and Address Them

March 7, 2021

Have you ever of heard the term eat the frog? Basically, it means to do the one thing on your to-do list that you really don’t want to do. It could be that task that has been on your to-do list for months and is weighing on your mind all the time. Or maybe it …

Productivity: Identifying Things that Waste Time and Address Them Continue »

What do your services do FOR your audience?

February 26, 2021

What do your services do FOR your audience? You might know, but do they? Businesses succeed when they find solutions to clients’ problems. It’s common to want to be able to tell the world about how great your products or services are, and how you only use the best materials. Quite frankly this could be …

What do your services do FOR your audience? Continue »

How I Learned to Recognize the Damaging Effects of Imposter Syndrome

February 19, 2021

Do you ever doubt your abilities or fear that you won’t live up to peoples’ expectations? You might be experiencing a common case of imposter syndrome! Imposter syndrome stems from self-doubt. Those who experience this, might feel like a fraud in their business, or fear that they will be “found out” as an imposter. Imposter …

How I Learned to Recognize the Damaging Effects of Imposter Syndrome Continue »

The Importance of Passion

February 12, 2021

We’ve all experienced the endless source of inspiration and energy – called passion. Sometimes you end up getting into a great work flow, while tons of ideas pour out of your brain. Sometimes it overtakes your mind and it becomes all you can think and talk about. There’s no questioning that passion is important, especially …

The Importance of Passion Continue »

If you really want a learning platform, Elevate your game

January 13, 2021

What is an LMS? An LMS is a type of software for storing, tracking, documenting, and delivering learning programs. There are hundreds of systems to choose from, including: Google Classroom, Moodle, and Blackboard Learn, to name a few. Over the past 5 years, we have utilized several learning platforms on behalf of our clients. In …

If you really want a learning platform, Elevate your game Continue »

Scroll to Top