Your business is never finished, so why would your website be?
A business is like a river – it winds, bends, and flows. Most businesses make adaptations all the time to accommodate changing trends and buying habits, and even changing technologies. A website should also be seen as something that is constantly adapting and evolving with your business. Keep improving, modifying, and improvising. These actions will […]
Are your eyes bigger than your stomach?
“Your eyes are bigger than your stomach”. I remember hearing this said to be as a little girl after ordering two adult meals at Applebees. I ate about three bites! This same concept can show up in business, too. Instead of “your eyes are bigger than your stomach”, I would call it “you’re brain is […]
If “Content is King” then “Authenticity is Queen”
We’re a two person business. What would happen if our website made us look like a huge corporation that showed off trendy tricks and widgets and presented a false image of who we really are? We pride ourselves in working with our clients each on a personal and custom level. By promoting ourselves as something […]
Is your website written for yourself or for your visitors?
Perspective is so important when writing content for your website or blog! Are you telling facts and figures and patting yourself on the back — or are you informing your audience about what they probably want to know. Here are some steps you can take to write for your audience. Know your audience. You’ve probably […]
It’s not just about who, what, and why. Don’t forget How!
If you’ve created a product or program for your business, then you know the excitement that comes with sharing it! It’s easy to want to talk about all of the cool things your services do, why you decided to create them, the sustainable materials you used, etc. While these are important aspects to storytelling around […]
Stepping out of your Comfort Zone
David Goggins is a former Navy Seal who figured out how to challenge everything that he feared in life. He overcame so many obstacles, without excuses. He’s the guy who would throw his running shoes on when it started snowing, just to confront himself. Every challenge he conquered required him to step outside of his […]
Can a 5th grader read your website?
OK, this is an old adage and not always relevant. But, it speaks volumes as a reminder to website owners and managers to dumb it down. Keep it simple People are busy. They’re tired. They want light, easy to read copy that they can graze while watching a show! People will scan through your content, […]
Mobile Business – Your Site Rocks on Your Desktop, What about on Your Phone?
Think about how different business is now from a decade ago. These changes will continue to grow as we move forward. Mobile access will become faster and even more widespread. Internet access will improve, making even regular communication that much better. There is a “new normal” — yes we said it, sorry. Companies will continue […]
Productivity: Identifying Things that Waste Time and Address Them
Have you ever of heard the term eat the frog? Basically, it means to do the one thing on your to-do list that you really don’t want to do. It could be that task that has been on your to-do list for months and is weighing on your mind all the time. Or maybe it […]
What do your services do FOR your audience?
What do your services do FOR your audience? You might know, but do they? Businesses succeed when they find solutions to clients’ problems. It’s common to want to be able to tell the world about how great your products or services are, and how you only use the best materials. Quite frankly this could be […]