In 2010, I wrote a post about how potentially important a facebook presence can be to an organization’s online success. About a month ago, I stumbled upon a great article (TheLinkBuilders.com) taking a different look on the subject. They specialize in rankings, popularity, and online reputation, so it’s no surprise that I highly respect their practices and beliefs. […]
Social Integration: Revisited Continue »
More Stuff to go here in this space provided underneath the thumbnail?
I know you know it, but content is King! Continue »
After several months of research, phone calls, emails, and more research, we finally went live with this powerful new site. Employerbrief.com was probably by far, my most far-reaching campaign. The site includes everything and my customer has already picked up the A, B, C’s of how to manage this site pretty quickly. Already with 400+
Launched New Site Focused on Labor, Employment, and HR Issues Continue »
Every organization, commercial or non-profit, has a story to tell. With 26+ years in marketing, one of the the biggest thing I’ve learned is that virtually everything changes. With change should come an approach to accommodate to it. So you’ve landed a new contract, hired a Sales Manager, or launched a software program that will
Why Companies Should Put News on Their Website Continue »
OK, so you have this slick new video. Whether your video is professional or not, it won’t do your business any good if the playback is slow, choppy, or if the visual and audio quality is annoying. If a picture tells a thousand words, a video tells exponentially more than that. Most people are willing
6 Reasons Why YouTube Should Host Your Videos Continue »
By now, it’s no secret that virtually every internet marketing expert is recommending that businesses use social networking sites as marketing tools. I’ve heard this for a few years that it’s important to “friend”, “tweet”, “digg”, “linked-in”, and “buzz” etc… But why?
Why Does My Company Need Facebook? Continue »
I have blogged about the vital importance of using useful and informative content on your website. It doesn’t matter whether your posting data or descriptive copy, make sure you have a purpose for what you’re showing your audience. Entertaining your audience is one thing, but if you you have facts, data, or trends to share,
Keep your information useful… Continue »
When I first began developing websites, the trend was to show as much stuff as you could put on a page and then add some more. The web was so new and it was so cool compared to print. Hey there’s no limit to the amount of stuff or pages we can have, lets add
Put Your Website to Work… Continue »
So if we’re still living in the “Information Age” what is the most important thing that a website should offer? Information. Who, what, why, where, when, how? As the amount of information increases, so does the importance of it being readily available. Is the data understandable in its current format? Can data be gathered quickly
Why Database-Driven Websites? Continue »
I read an article recently on Wired’s blogsite about Douglas Bowman, Google’s design visual lead leaving the giant because “an obsessive, engineer-heavy, data driven-culture made it impossible for him to work there anymore.” Wow, I’ve been there too. I have worked for companies that would hold meetings to plan for follow up meetings. So how
Balancing Form versus Function… Continue »
