Social Integration Revisited

Social Integration: Revisited

In 2010, I wrote a post about how potentially important a facebook presence can be to an organization’s online success. About a month ago, I stumbled upon a great article ( taking a different look on the subject. They specialize in rankings, popularity, and online reputation, so it’s no surprise that  I highly respect their practices and beliefs. By the way, they’re very good at what they do. Shoot me an email or call me if you want a referral.

Many, many times, I’ve had people come to me and say, now that we have our website, we need a facebook page, a twitter account, linkedin, etc… My primary advice is that if you’re not going to support those channels and keep it current, don’t do it. It makes your presence on that social channel look fake and stale. That builds a negative impression of your organization.

After reading the TheLinkBuilders blogpost, I’d like to amend my original thoughts.

Social media empowers customers. It allows them to get instant access to information about anything they plan to spend money on before they decide to pull out their credit cards, so if your product or service sucks you can count on people finding out about it through their friends on social media. (The

The article also goes into detail about reputation and responsiveness – areas I never considered 3 years ago when writing my earlier post. Social media is such an immediate, emotional outlet for people, it’s only natural they’re going to share their business experience(s) with friends and colleagues. As a business owner, you have to be on top of this to respond to positive endorsements, negative remarks, or sincere questions. Social media is not a panacea for everyone. Stick to where you’re comfortable and where you’ll be most responsive. If it’s twitter and not facebook, fine. If it’s linkedin, that’s fine too. If you’re not going to keep up with your social media channels, I’d rethink your approach – and do it!

Read the article and let me know your thoughts.

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