Perspective is so important when writing content for your website or blog! Are you telling facts and figures and patting yourself on the back — or are you informing your audience about what they probably want to know. Here are some steps you can take to write for your audience. Know your audience. You’ve probably …
Is your website written for yourself or for your visitors? Continue »
If you’ve created a product or program for your business, then you know the excitement that comes with sharing it! It’s easy to want to talk about all of the cool things your services do, why you decided to create them, the sustainable materials you used, etc. While these are important aspects to storytelling around …
It’s not just about who, what, and why. Don’t forget How! Continue »
David Goggins is a former Navy Seal who figured out how to challenge everything that he feared in life. He overcame so many obstacles, without excuses. He’s the guy who would throw his running shoes on when it started snowing, just to confront himself. Every challenge he conquered required him to step outside of his …
